Internet Marketing – The Importance of Presentation

One of the most important aspects of internet marketing has to be presentation. Your website must at all times look professional. As must all your correspondence with your clients. This is the image and impression you must seek to convey to all who visit your site and join your list.

It must be appropriate for your target market. If it is aimed at teenage girls, think pink, If it is aimed at the black magic market, Black, strangely enough. If your market is self improvement consider something calming like blue.

Colours and graphics are a major part of any website and go a long way to determining if someone will stay on the site or just click away. They should not be too bright or garish to the point where they hurt your eyes. Use animated gif files sparingly they can be a distraction. If you want to use them consider putting them on a page after your squeeze page, once you have acquired the prospects email address.

Text needs to be clear and easily read and understood. Consider which is the smallest text size you should use for ease of reading. Don’t change styles and fonts at every opportunity. Your text colour should be coordinated with the background colour to ensure good readability by the viewer. Remember there are numerous people out there that do not have 20/20 vision and you don’t want them struggling to read your words through lots of colours. And there are of course many people out there who suffer from colour blindness. This does not necessarily mean that they cannot see colours but that they have difficulty differentiating between similar colour tones and hues.

Your text needs to also be well laid out. Crammed together text screams the word “cheap” and should be avoided at all costs. You need to put plenty of white space in between lines. Strangely enough space sells! When anything written is not spaced correctly and sits there like a lump of letters on the page it looks sometimes as almost unassailable to the reader and they are very likely to click away and onto someone else’s web page. Try and cater for all the types and ages of readership that might be interested in your site from the young to the senior citizens, who, are becoming more internet wise as time goes by.

Finally, use pictures and graphics to illustrate points that you are trying to convey in the text. They must be appropriate to the text and improve on peoples understanding of what you are trying to relate on your web page. Ensure that the text and picture are positioned in such a way as not to cause confusion between one image and another. There is a saying that “a picture can paint a thousand words.” With today’s photo editing software you can probably get them to paint double that.