Internet Marketing – The Importance of Presentation

One of the most important aspects of internet marketing has to be presentation. Your website must at all times look professional. As must all your correspondence with your clients. This is the image and impression you must seek to convey to all who visit your site and join your list.

It must be appropriate for your target market. If it is aimed at teenage girls, think pink, If it is aimed at the black magic market, Black, strangely enough. If your market is self improvement consider something calming like blue.

Colours and graphics are a major part of any website and go a long way to determining if someone will stay on the site or just click away. They should not be too bright or garish to the point where they hurt your eyes. Use animated gif files sparingly they can be a distraction. If you want to use them consider putting them on a page after your squeeze page, once you have acquired the prospects email address.

Text needs to be clear and easily read and understood. Consider which is the smallest text size you should use for ease of reading. Don’t change styles and fonts at every opportunity. Your text colour should be coordinated with the background colour to ensure good readability by the viewer. Remember there are numerous people out there that do not have 20/20 vision and you don’t want them struggling to read your words through lots of colours. And there are of course many people out there who suffer from colour blindness. This does not necessarily mean that they cannot see colours but that they have difficulty differentiating between similar colour tones and hues.

Your text needs to also be well laid out. Crammed together text screams the word “cheap” and should be avoided at all costs. You need to put plenty of white space in between lines. Strangely enough space sells! When anything written is not spaced correctly and sits there like a lump of letters on the page it looks sometimes as almost unassailable to the reader and they are very likely to click away and onto someone else’s web page. Try and cater for all the types and ages of readership that might be interested in your site from the young to the senior citizens, who, are becoming more internet wise as time goes by.

Finally, use pictures and graphics to illustrate points that you are trying to convey in the text. They must be appropriate to the text and improve on peoples understanding of what you are trying to relate on your web page. Ensure that the text and picture are positioned in such a way as not to cause confusion between one image and another. There is a saying that “a picture can paint a thousand words.” With today’s photo editing software you can probably get them to paint double that.

Top Ten Tips on Negotiating With a Prospective Employee

Have you ever wondered why there isn’t much written about negotiating the terms of a job offer? It’s because many dentists consider it an uncomfortable part of the Right hiring process. Many doctors fail to understand the process of compensation negotiation. It is not simply offering the lowest wage for services rendered. Communication, preparation, trust, a mutual understanding of each party’s position and willingness to compromise are the key ingredients of successful negotiations. In the end both parties must feel they have reached an agreement that serves their mutual interests.

Below are the 10 keys to successful compensation negotiation. Follow these simple rules and you should achieve success in this important strategic tool of compensation negotiation.

1. Do your homework. Make sure you have done your research on the wage you are offering for the position being offered. Uncovering wage information is not as difficult as it may seem. Consider the following resources:

  • Ask at least 3 of your dental colleagues for their pay scales.
  • Check out on-line salary surveys like http://www.salary.com.
  • Use job listings which indicate compensation for related positions.
  • Ask friends in different yet comparable professions (Chiropractic, Accountant, Physician, and Architect).

2. Never negotiate without an offer in mind. The only time to negotiate a compensation package is when you have a clear offer formulated in advance and you are prepared to put that offer on the table in writing.

3. Think relationship. Remember your offer negotiation is taking place in the spirit of developing a relationship with a prospective new employee. Put yourself in the position of the person on the other side of the desk and you’ll realize he/she is probably as uncomfortable as you are.

4. Leave your ego at the door. Avoid, at all costs the temptation to be egotistical. Avoid making wage discussions be part of an ego trip or part of a game. This is serious business for both you and the candidate.

5. Relax. It’s natural to feel uncomfortable and uneasy about discussing money.

6. Hold off. If asked early on in the interview process, “What is the pay?” Tell the prospect that you would prefer learning more about them, their talents and past performance before you discuss compensation and that you are confident you will be able to reach a mutual agreement about pay at that time.

7. Avoid showing the buying signs. Take time to ask questions relevant to the position and learn how the candidate has performed in similar positions and situations. When you extend the interview longer than planned, or you start talking about yourself, the practice, and its history or you ask about the prospects wage and benefits needs, you may come across as too eager. You may loose leverage in the wage negotiation process.

8. Maintain control. When all your issues have been addressed satisfactorily, make the wage offer. Summarize the requirements and expected outputs of the position and then disclose to the candidate the wage you are offering.

9. Make a clear offer while having a range in mind. When all questioning has been completed to your satisfaction, references have been checked and you believe this is the Right candidate, make an unambiguous and unmistakable offer. However, be prepared with a range (that is a wage that is competitive and you are comfortable with) that will allow you to enhance upwards if the candidate balks and he/she is the Right one for your office.

10. Offer up the whole enchilada. Many practices use a variety of benefits and incentives to attract high level talent beyond a base wage. Include all perks, benefits and extras that will be included in the compensation package. An increasing number of employers are offering flexible benefit packages, which allow employees a variety of choices regarding their benefits. Tell the prospect what the whole package will look like.

It is critical to develop a negotiation strategy just as you develop a strategy for handling standard interview questions. Make a clear distinction between the negotiation of a position and discussions about the wage to be offered. It will help if you keep in mind the first principle of successful negotiation: Do your homework and never negotiate without an offer in mind. Preparation is the key element in successful compensation negotiation. Negotiating compensation packages requires a positive approach and both you and your prospective new employee have individual interests at stake. Look for ways to reconcile both by creating opportunities for mutual gain.

BONUS:
11. Put your offer in writing. In the emotion and nervousness of the Negotiations, details can often be overlooked. In all fairness to you and your new employee, your agreement needs to be put in written form. The offer spells out the points of your agreement. This will dramatically reduce the chances for misunderstandings that may occur at a later date.

Best Debt Negotiation Companies

Choosing the best debt negotiation Companies

The best debt negotiation companies offer service via local offices or telephone, however; the most effective way that these companies operate is usually by the Internet. Many negotiation and credit counseling services are nonprofit, but take CAUTION: Just because the organization is non-profit does not mean that its services are free or even affordable!

The best debt negotiation company should have standards. These standard include:

1. Demonstrate reputable services- the company is able to advise you on managing your money and debts, the company can help you to implement a budget based on your PERSONAL financial needs and obligations, these companies should also offer free workshops and information. (NOTE: This is a red flag in the reputability of the company! They should be interested in helping you to negotiate your debts and counsel… NOT just make a dollar!)

2. They should give you free information about itself and its services.

There is nothing wrong with asking for information on services, and the company should be willing and able to assist you with information on these services. If the company does not want to release information, this is often a red flag! As well, this information should be free! Hey, you are in debt! Why in the world would you PAY for free information?!

AUTHORS NOTE: Avoid companies that push a DMP, or a Debt Management Plan, before they spend a significant amount of time evaluating your financial situation.

Do your homework!

Finding out information from the debt negotiation company or credit counseling organization is essential in choosing the best debt negotiation company. Find out if the company offers other services. A company that offers a range of services is best. Especially those that offer budget counseling and classes.

Also, let me emphasize the importance of those debt negotiation sources, that offer free information and educational material. This is a good way to tell what kind of company you are working with.

Another sign of a quality company is if the company offers you ways to avoid becoming in debt in the future. You do not want the company to just solve your immediate problem, but you want to stay clear of any possibilities that you may acquire this situation again in the future.

In your search for the best debt negotiation company, make sure that you ask questions. As many questions as you’d like! Ask the company up front, what their fees are. You need to know, and if you can get those fees in writing even better!

Is the company licensed to work in your state?

This is an important question to ask. You want to make sure that the company you are dealing with is even licensed to work in your state. Because there are at times issues with scams within the debt counseling services industry, some states do not allow certain companies to operate in their state. Make sure you ask this very important question. A good company, once they receive your application, will tell you up front.

Other tips and advice for finding the best debt negotiation company.

1. Formal agreements- DO NOT SIGN ANYTHING without reading it first! Make sure that you look over all of the details of your contract.

2. Qualifications of the Counselor- Find out what the qualifications of that counselor are. Were they trained under an accredited or certified organization?

3. How employees are paid- Looking at the way the employees are paid is HUGE! Are they paid on commissions? Note: Just because a counselor is paid on commission does not necessarily mean that it is not a reputable organization. This is just a flag that you want to be aware of when signing up for services.

HOW DO I SIGN UP FOR DEBT NEGOTIATION SERVICES?

REMEMBER do your homework! Using articles, or a lens, blog, and other sources of information (Sources such as this one) will help you to find debt negotiation and credit counseling services.

The best thing to do is go online and APPLY!

Applying at various sites for debt negotiation services is the FREE and quite simple. This is the FIRST STEP in finding out about the various companies!

Apply at multiple sites, then do a compare and contrast of the services and offers.

Make sure that when the counselors calls, that you use the information provided above to find out about the company!