Decorative Presentation Pocket Folders Vs Simple Pocket Presentation Folders

Below are the differences between decorative presentation pocket folders and simple presentation pocket folders.

Decorative Presentation Pocket Folders

  • More rich in design hence catch more attention of client
  • More expensive as customization is involved
  • Can be customized in different die cut shapes of the panels to give it a custom shape
  • Different kinds of finishing are applied to give the rich design more attraction
  • Spot UV coating is one of the major feature of the decorative company folders and gives a nice effect to the rich full color design
  • Full color printing on both sides to give more space to your message. Inside printing can be useful and present more information about your businesses while customer is opening and checking stuff inside two pocket folders
  • Sand effect is also a great effect used in decorative folders, it actually gives the effect of sand while seeing it and touching it
  • Glow in the dark ink is also used in decorative two panel folders to give them the real active look for which two pocket folders speaks for itself
  • Hexachrome printing method is used in decorative folders to give more accurate and rich color printing. Hexachrome printing is done using 6 process colors and is more advanced than the conventional 4 color process printing
  • Metalized card stock and metallic inks and also panatone colors are used to give decorative presentation pocket folders the look you want to deliver to your clients

Simple Pocket Presentation Folders

  • Simple in design and colors
  • Cost effective as no customization is involved
  • All the panels are simple rectangular and is of regular 9″x12″ folder die
  • Regular matte or glossy finish / lamination is used
  • Because of the cost effective solution only flood UV coating is used
  • one, two or three color printing is used only on the outside of the presentation folders. Also printing is not done up to the bleeds of the folder
  • No special effects are used due to cost effectiveness
  • Regular CMYK process color inks are used to reduce the cost
  • No panatone or special inks are used

7 Great Personalised Birthday Present Ideas

Are you stuck for good birthday present ideas? This happens all the time because we never know what the person has or hasn’t got already. Here are seven (7) great birthday present ideas that you can be pretty sure they probably don’t have:

  1. Digital picture frames. These have only been recently been introduced in the last year or so and are starting to gain in popularity. You can download the pictures for them and all of their family and friends so they are on it already when you give. If you are at a party, take some pictures then and put them on. Great way to personalize them.
  2. Personalized plates. This one is more for the younger person (or older person). Your own one of a kind present with your choice of background, font, font colour & symbol in the middle if one is desired. Kids seem to really appreciate this one as it gives them a sense of ownership.
  3. Custom jigsaw puzzles. They are made from your own snapshots, personalized holiday greetings, children’s name puzzles and more! As one of our birthday gift ideas, this one is interactive and keep the gift receiver busy for a while.
  4. Name a star. Have you ever heard of anyone getting a star named after them? There are Star Registries that sells gift packages that sell certificates for the person you are dedicating them to by date and telescopic coordinates of the star. One of the more romantic birthday present ideas.
  5. Customised toys – this is the way of the future in toys. Toys like; Styled by Me Barbie, Create Your Own Steiff Bear, Elmo Knows Your Name and Make Your Own Maclaren stroller. For all these toys you can personalize just the way you like.
  6. Personalised sneakers – you can design and personalize more than 100 shoes by choosing from hundreds of colours and styles for laces, soles, thread and shoe fabric combinations. You can even put your own name or saying on the back of the shoe. One of the most popular sites to do this on is Nike.
  7. Custom Figurines – as birthday present ideas these are great. Using your photo for reference, a professional sculpture will create a custom caricature figurine in your likeness. The figurines are about 5 inches tall and are made of a fine polymer clay resin that are sculpted with tiny tools. They are then hand painted with expert finesse to make them look like you. One of the really fun birthday present ideas.

Hopefully one of these birthday present ideas will inspire you to find something that’s suited to the person you’re buying for. If not, you can always resort to a cheesy gift voucher – oh wait, you can get those customised too!

How to Present the Compelling Idea in Your Article

The best way to present a new idea is to do it fast and to do it early.

Your first paragraph is one of the most crucial parts of your article. This is where readers decide whether to continue reading or to move on to the next interesting thing they see on the Internet. Without anything compelling to keep them glued to your website, you run the risk of being quickly dismissed. Some people will tell you it’s best to save the big idea for the end. That’s when you sum up all your major points so that they all nicely close on one compelling idea at the end. That’s fine if you’re writing a scientific paper, but we don’t think it’s going to work for a blog article.

People won’t stick around if you’re going to keep them waiting till the end. Whereas if you stimulate their mind and appeal to their emotions first thing in your article, they’re a lot more likely to read up to the last word.

An Idea Needs Support, No Matter How Compelling It Is

The thing is, a great idea will always have its detractors. It’s human nature to want to stick with the old and tested. Even when your readers are deeply fascinated by what you offer them, there will still be that little voice inside their head that tells them to be wary of this new and compelling idea. This is why you still need to provide support in the body of your article.

There are three ways to do this.

One, you can show them factual evidence that supports your ideas. If you did a lot of research, there’s no way you’re not going to incorporate facts into your article. Plus, people can easily verify factual evidence by going on Google and doing the research themselves.

Two, you can tell them stories that make your idea come to life. People love stories. Stories have been around perhaps since man’s discovery of fire. When people read or listen to stories, their defenses are down. It’s like connecting with another human being in a deep and touching way. When you tell them a story as evidence for how good your idea is, it’s easier to convince them.

And three, you can ask experts to give a testimonial to your idea. People trust the experts. They have years of experience behind them and they know what they’re doing. Naturally, when experts say they believe in what you’re offering, people will come flocking to you to try out what you can offer them.

If There’s a Simpler Way to Say It…

We know a lot of esteemed authors, prominent bloggers and writing coaches have been saying this over and over again. “KISS! Keep it simple, stupid!” Another version is “Keep it short and simple.” The idea stays the same, though. It’s been said so often that it has become one giant cliché by now. Sadly, not many writers seem to take this advice seriously. There seems to be a myth persistently going around that a good writer uses big words and long sentences. Supposedly, writers are seen to be more intelligent when they pepper their work with words readers have to look up the dictionary for.

On the contrary, it only makes you look like an amateur. An amateur whose articles nobody likes to read because they’re just too difficult to absorb.

We’re saying this not because we’ve been writing books and other things for quite some time. We’re saying this because it’s true. You can ask any other seasoned writer out there. They’d tell you the same thing. Ditch those words that your readers cringe at and go for words they can easily understand. And it’s not only other writers who agree with us.

There’s a new idea in psychology that supports the idea that people prefer simple things to complicated ones. It’s called cognitive fluency. Apparently, it’s an evolutionary concept that helped our ancestors decide which ones to pay attention to. We know they didn’t have much time to figure out what to think when a saber-tooth tiger bared its teeth at them. Seeing those giant fangs told gave them the familiar pang of fear that made them bolt for their lives.

The same idea applies when people read something. They don’t have a lot of time to figure out what you’re trying to say in your convoluted article. They’d rather have the big idea presented to them in words their minds can easily understand. Put yourself in your readers’ shoes. Do you honestly want to look up from what you’re reading to consult a dictionary? We know you don’t. You would rather look for another article that talks about the same thing but in a way that’s easier to read.

Is Your Article Readable Enough?

One way to gauge how easy it is to read your article is to run it through the Flesch-Kincaid Readability Tests. The tests take a look at the length of your words and sentences to predict how easy it is for human readers to read your article. Generally, you want your article to be completely understandable to fifth to seventh graders. This is measured by the Flesch-Kincaid Grade Level, which is patterned after the US grading system. A score of somewhere between 5.0 and 7.0 indicates that students in the fifth to seventh grades will easily understand your articles.

On the other hand, the Flesch-Kincaid Reading Ease indicates how easy or difficult it is to read your article. The higher your score, the easier it is to read your article. You would want your score to be above 60, which is the score that indicates that fifth-graders can easily understand your writing. If you go lower than that, go over your article and give it a good slashing.